Google SEO Guide Revamp: Branding Up, Keywords Down

Google's SEO Starter Guide

Google’s SEO Starter Guide Gets a Makeover: Focus on Branding, Debunking Myths

Google’s SEO Starter Guide is a trusted resource for website owners and SEO professionals alike. It provides valuable insights into best practices for optimizing websites for search engines. However, with the ever-evolving landscape of SEO, it’s crucial to keep the guide up-to-date with the latest trends and best practices. Google’s Search Relations team is on the case, and they’re planning a significant update to the guide for 2024.

What’s New in the Guide?

The new version of the SEO Starter Guide will focus on the following key areas:

  • Debunking myths: The guide will address common SEO misconceptions, such as the idea that using specific keywords in domain names or meta tags will automatically boost search rankings.
  • Modernizing advice: Outdated advice will be removed, and the guide will be updated with the latest SEO best practices.
  • Branding over keywords: The guide will emphasize the importance of building a strong brand, rather than simply stuffing keywords into your website. This reflects a shift towards brand-centric SEO strategies.
  • Focusing on impactful factors: The guide will prioritize optimizing factors that have a significant impact on search rankings, such as high-quality content and user experience.

Specific Changes to Expect

Here are some of the specific changes that you can expect to see in the new guide:

  • Less emphasis on HTML structure: While proper use of HTML elements like titles can be helpful, the guide will downplay the importance of complex HTML structures for SEO.
  • Branding in, keywords out: The guide will recommend choosing domain names based on brand identity rather than trying to cram in keywords.
  • Meta tags on the fence: The team is still debating whether to include information about meta tags in the guide, as they have minimal impact on rankings.
  • Addressing common misconceptions: The guide will take a proactive approach to debunking myths and preventing the spread of misinformation about SEO.

Impact of the Changes

The changes in the new SEO Starter Guide will have a significant impact on website owners and SEO professionals. By providing more accurate and relevant information, the guide will help users:

  • Make better decisions about website optimization.
  • Focus on strategies that have a real impact on search rankings.
  • Avoid wasting time and effort on outdated or ineffective SEO tactics.


The upcoming update to Google’s SEO Starter Guide is a positive step forward. By focusing on debunking myths, modernizing advice, and emphasizing brand-centric strategies, the guide will equip website owners and SEO professionals with the knowledge they need to succeed in the ever-changing world of search engine optimization.

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